Anthem Blue Cross and Blue Shield and News12  Return to 165th Street for Back-to-School Giveaway in The Bronx  Bronx Voice  August 17, 2025 BRONX – Anthem Blue Cross and Blue Shield and News12, Optimum and Warner Bros. Discovery launched their second annual Back-to-School Campaign, bringing free community events to families across the Metropolitan New York area this August.  Designed to prepare students for a healthy return to school, the campaign highlights the importance of health screenings, wellness resources, and family engagement as critical components of academic success.  Among the partners at this year’s Bronx event were The Morrisania Revitalization Corporation (site host), MLK Resource Center of Greater New York and Utopia Resource Center of Greater New York. This year’s campaign builds on the success of last year’s co-branded initiative. Each event of...