Hair Raising Shooting! Gunman Shoots Up Wig Store

Police say at least one bullet crashed through the storefront window of the Genesis Beauty Supply company on White Plains Road on March 16. -Photo by David Greene

By David Greene 

Bronx Voice

March 17, 2025

BRONX - Police are looking for the gunman who fired several shots along White Plains Road in Wakefield. No injuries were reported but a storefront window and vehicle were damaged.

According to police, the shooting was reported at 4:40 p.m. on March 16. An NYPD official told the Bronx Voice, “Police responded to a 911 call of shots fired in front of 4387 White Plains Road.”

The official continued, “Upon arrival, officers discovered a shattered window at 4376 White Plains Road and a vehicle with a damaged tire.” The official added that there were no immediate arrests in the case, but detectives continue to investigate.

At the scene, two police officers were observed outside of the Rainbow clothing shop at 4391 White Plains Road, where several traffic cones were protecting shell casings left at the scene.

Two additional officers were stationed outside of the Genesis Beauty Supply, Inc., at 4376 White Plains Road where the storefront window featuring women’s wigs was shattered.

Suspect Sought in February Homicide

On March 15, police in the 49th Precinct released a surveillance video, and a photo of a suspect wanted in connection to the February 23 homicide of Staten Island resident Kemahni Smalls, 33. Smalls was shot and killed outside of a seafood restaurant at 2179 White Plains Road near Pelham Parkway.

Police describe that suspect as a tall male with a dark complexion and slim build.

Anyone with any information in either incident is asked to call Crime Stoppers at 1 (800) 577-TIPS, all calls remain confidential.